Bell Tea matcha
Bell Tea is one of New Zealand's oldest tea companies, with a history reaching back to 1898, and its matcha offering is the most supermarket-native of any brand profiled here: the Bell Matcha Latte, a 240 g tub of latte powder sold in supermarkets nationwide, made with milk hot or cold or simply with water.
What does Bell Tea say about its matcha latte
The company describes the Bell Matcha Latte as a deliciously creamy blend containing green tea powder, designed to be made with your preferred milk for a smooth barista-style latte. The pack suggests 3 teaspoons to 180 ml of liquid, hot or iced. Retail listings note the green tea powder content on the label, which is the honest way to read any latte blend: it is a convenience drink built around matcha, not a tin of pure powder, and the ingredient panel says exactly what is in it.
What matcha products does Bell Tea sell
Bell's range is built for the supermarket aisle rather than the tea ceremony.
- Bell Matcha Latte: a 240 g tub of matcha latte powder, the brand's current core matcha product
- A wider latte family alongside it: chai latte varieties and a turmeric latte
- Green teas in teabag form, including citrus and lemon-and-ginger blends; Bell also launched a green tea matcha teabag range in 2019
Where can you buy Bell Tea matcha
In the tea aisle of NZ supermarkets nationwide (Bell products appear at chains including New World and Pak'nSave), which makes it the easiest matcha-adjacent product in the country to actually find. The company's own site lists the full current tea range.
- belltea.co.nz (opens in a new window): Bell Tea's official site, the current range including the Bell Matcha Latte.
How should you evaluate it for yourself
The same checks apply to every matcha brand, this one included: match the grade to the use (ceremonial for drinking plain, culinary for lattes and baking), look for a stated origin and a harvest or best-before date, prefer airtight opaque packaging, and read the ingredient list: pure matcha has one ingredient, while latte blends add sugar or milk powder and are a different product.
- Ceremonial grade matcha: what the drinking grade should deliver, and how to judge it.
- Culinary grade matcha: the right expectations for lattes and baking powder.
- Where to buy matcha in NZ: every NZ buying option (supermarkets, pharmacies and specialists) side by side.
Products and prices
The Bell Tea products in our weekly NZ price dataset as at 5 August 2026, with prices read from the seller's own public listing on that date. Prices and stock change without notice; the product link has the current price, and the full NZ price comparison ranks every brand side by side.
| Product | Size | Price | Per gram | Grade | Purity | Listing |
|---|---|---|---|---|---|---|
| Bell Latte Matcha (220g) | 220 g | $9.99 | $0.05/g | Not stated | Blend | Woolworths (opens in a new window) |
| Bell Latte Powder Blueberry Matcha (220g) | 220 g | $9.99 | $0.05/g | Not stated | Blend | Woolworths (opens in a new window) |
| Bell Latte Powder Mango Matcha (220g) | 220 g | $9.99 | $0.05/g | Not stated | Blend | Woolworths (opens in a new window) |
Common questions
- Is Bell Matcha Latte pure matcha?
- No, it is a latte blend containing green tea powder among other ingredients, made for convenience. If you want pure powder for whisking, the NZ specialist brands and pure tins are the category to look at; the label on any blend lists its contents.
- How old is Bell Tea?
- Bell Tea's history in New Zealand dates back to 1898, making it one of the country's oldest tea companies, by far the longest-established name in this brand guide.
- How do you make a Bell Matcha Latte?
- Per the pack: 3 teaspoons of the powder to about 180 ml of hot milk for a latte, hot water for a lighter drink, or cold milk over ice for an iced version.