Nomu Matcha
Nomu Matcha is a New Zealand brand founded by a mother-and-daughter team, selling Japanese matcha in two tiers (a premium grade and a ceremonial grade) in 40 g tins, 80 g pouches and single-serve sachets, alongside accessories including a measuring spoon of the brand's own design sized to a 2 g serve.
What does Nomu Matcha say about its sourcing
The company says its ceremonial blend comes from a third-generation family farm in Uji, Japan (the region it calls the birthplace of matcha) using early-harvest, shade-grown leaves, and that it lab-tests its blends. The brand's founding story, covered by NZ Herald's small-business series, centres on the founders' search for a farm partner and on designing a spoon that measures a consistent serve. As throughout this guide, sourcing and testing statements are the company's own.
What does Nomu Matcha sell
A tight, drinking-focused range in traditional and travel formats.
- Ceremonial grade matcha, positioned for drinking plain or as a latte, in tins, pouches and sachets
- Premium grade matcha, the brand's everyday tier, in 40 g tins
- The Nomu spoon, the brand's own measuring spoon, designed to hold a 2 g serve
- A shaker for travel, and a starter bundle combining powder and tools
Where can you buy Nomu Matcha
Direct from the brand's web store, which ships across New Zealand; its tins also appear at a small number of NZ gift and homeware retailers. The official store carries the full and current range.
- nomumatcha.com (opens in a new window): the brand's official store, grades, sourcing statements and accessories.
How should you evaluate it for yourself
The same checks apply to every matcha brand, this one included: match the grade to the use (ceremonial for drinking plain, culinary for lattes and baking), look for a stated origin and a harvest or best-before date, prefer airtight opaque packaging, and read the ingredient list: pure matcha has one ingredient, while latte blends add sugar or milk powder and are a different product.
- Ceremonial grade matcha: what the drinking grade should deliver, and how to judge it.
- Culinary grade matcha: the right expectations for lattes and baking powder.
- Where to buy matcha in NZ: every NZ buying option (supermarkets, pharmacies and specialists) side by side.
Products and prices
The Nomu Matcha products in our weekly NZ price dataset as at 22 September 2026, with prices read from the seller's own public listing on that date. Prices and stock change without notice; the product link has the current price, and the full NZ price comparison ranks every brand side by side.
| Product | Size | Price | Per gram | Grade | Purity | Listing |
|---|---|---|---|---|---|---|
| Nomu Ceremonial Grade Matcha - 80g Pouch | 80 g | $46 | $0.57/g | Ceremonial (as stated) | Pure matcha | nomumatcha.com (opens in a new window) |
| Nomu Premium Grade Matcha - 40g Refill | 40 g | $24 | $0.60/g | Not stated | Pure matcha | nomumatcha.com (opens in a new window) |
| Nomu Premium Grade Matcha - 40g Tin | 40 g | $24 | $0.60/g | Not stated | Pure matcha | nomumatcha.com (opens in a new window) |
| Nomu Ceremonial Grade Matcha - 40g Refill | 40 g | $32 | $0.80/g | Ceremonial (as stated) | Pure matcha | nomumatcha.com (opens in a new window) |
| Nomu Ceremonial Grade Matcha - 40g Tin | 40 g | $32 | $0.80/g | Ceremonial (as stated) | Pure matcha | nomumatcha.com (opens in a new window) |
| Nomu Ceremonial Grade On-the-Go Matcha Sachetssold out | n/a | $25 | n/a | Ceremonial (as stated) | Pure matcha | nomumatcha.com (opens in a new window) |
Common questions
- Who is behind Nomu Matcha?
- A New Zealand mother-and-daughter team, whose founding of the brand (and the design of its measuring spoon) was profiled in NZ Herald's small-business series.
- What grades does Nomu Matcha sell?
- Two: a ceremonial grade the brand attributes to a family farm in Uji, and a premium everyday grade. Both come in 40 g tins, with the ceremonial also in pouches and sachets.
- What is the Nomu spoon?
- A measuring spoon of the brand's own design that holds about 2 g of matcha (the standard single serve) so you can skip the scales.