What does Nomu Matcha say about its sourcing
The company says its ceremonial blend comes from a third-generation family farm in Uji, Japan (the region it calls the birthplace of matcha) using early-harvest, shade-grown leaves, and that it lab-tests its blends. The brand's founding story, covered by NZ Herald's small-business series, centres on the founders' search for a farm partner and on designing a spoon that measures a consistent serve. As throughout this guide, sourcing and testing statements are the company's own.
What does Nomu Matcha sell
A tight, drinking-focused range in traditional and travel formats.
- Ceremonial grade matcha, positioned for drinking plain or as a latte, in tins, pouches and sachets
- Premium grade matcha, the brand's everyday tier, in 40 g tins
- The Nomu spoon, the brand's own measuring spoon, designed to hold a 2 g serve
- A shaker for travel, and a starter bundle combining powder and tools
Where can you buy Nomu Matcha
Direct from the brand's web store, which ships across New Zealand; its tins also appear at a small number of NZ gift and homeware retailers. The official store carries the full and current range.
- nomumatcha.com (opens in a new window): the brand's official store, grades, sourcing statements and accessories.
How should you evaluate it for yourself
The same checks apply to every matcha brand, this one included: match the grade to the use (ceremonial for drinking plain, culinary for lattes and baking), look for a stated origin and a harvest or best-before date, prefer airtight opaque packaging, and read the ingredient list: pure matcha has one ingredient, while latte blends add sugar or milk powder and are a different product.
- Ceremonial grade matcha: what the drinking grade should deliver, and how to judge it.
- Culinary grade matcha: the right expectations for lattes and baking powder.
- Where to buy matcha in NZ: every NZ buying option (supermarkets, pharmacies and specialists) side by side.
Products and prices
The Nomu Matcha products in our weekly NZ price dataset as at 9 November 2026, with prices read from the seller's own public listing on that date. Prices and stock change without notice; the product link has the current price, and the full NZ price comparison ranks every brand side by side.
Nomu Matcha matcha prices as at 9 November 2026, cheapest per gram first. Grades and composition are as the seller states them.
Common questions
Who is behind Nomu Matcha?
A New Zealand mother-and-daughter team, whose founding of the brand (and the design of its measuring spoon) was profiled in NZ Herald's small-business series.
What grades does Nomu Matcha sell?
Two: a ceremonial grade the brand attributes to a family farm in Uji, and a premium everyday grade. Both come in 40 g tins, with the ceremonial also in pouches and sachets.
What is the Nomu spoon?
A measuring spoon of the brand's own design that holds about 2 g of matcha (the standard single serve) so you can skip the scales.